[CEOFlow] Use "Layers of the Onion" to sell for you

Spend any time with me talking about lead generation or sales, and the term “layers of the onion” or “onion layers” will come up – a lot. I’ve found that this concept is a great analogy to help teams think through laying out their products and offers. The goal is to make it easier for prospects to “choose their own adventure” in how they get to know a company and its products, step-by-step…

Continued on www.CEOFlow.com: Use “Layers of the Onion” to sell for you