"The Ultimate Guide to Sales Force Automation: 100-Plus Links and Resources"

InsideCRM posted a handy-dandy list of 100 link to various kinds of resources that could be useful to evaluating or getting better use out of SFA systems:

“The Ultimate Guide to Sales Force Automation: 100-Plus Links and Resources”
http://www.insidecrm.com/features/ultimate-sfa-guide-030408/

A nice example of effective selling (or is it marketing?)
On a side note, I’d like to point out the effective way InsideCRM alerted me to this article and encouraged me to publish a note about it. Two things:

• Effective communication: They sent me a SIMPLE, SHORT note (posted below) that was in plain english, wasn’t pushy or salesy, and spoke for itself. It didn’t turn me off. If they’d put in a bunch of marketingy/salesy content, I frankly would have just deleted it as more noise.

• Useful offer/service: I checked out their article, and it’s actually something people can get value from. It was worth passing on to my readers with love 🙂

Here’s the email I received:

“Hi Aaron,

We just posted an article “ The Ultimate Guide to Sales Force Automation: 100-Plus Links and Resources” (http://www.insidecrm.com/features/ultimate-sfa-guide-030408/). I thought I’d bring it to your attention just in case you think your readers would find it interesting.

Either way, thanks for your time!

Amy”

Nice work Amy & InsideCRM!

PS: some bloggers don’t like this approach…
http://brucefryer.blogs.com/weblog/2008/03/insidecrm-is-sp.html