The Very Best Salespeople…

Hire and promote carefully. The best salespeople are more like consultants or business people than salespeople:

• Listen much more than they talk
• Are problem-solvers
• Understand their customers’ industry / business / needs (key to both building trust with customers as well as understanding how to help solve their problems)
• Believe in their product and company
• Demonstrate unquestionable integrity
• Can get things done in their own company (via internal networks)