(Want expert help – based off of salesforce.com’s $1 billion best practices – in building your B2B Sales Machine? See Build Your Sales Machine)
I’m a big fan of Marketo, mostly because of the people there like Jon Miller, Kelly Abner and now Maria Pergolino. Marketo’s application and the team’s knowledge and practical experience around demand generation and lead nurturing is A+!
So when they shared their new “Definitive Guide to Lead Nurturing” with me, I knew it’d be something worth sharing with you, dear readers 🙂 Below is an excerpt from their post about it, and get the full post and guide here.
Marketo’s Definitive Guide To Lead Nurturing
Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook – take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.
Part 1: What is Lead Nurturing?
This vital concept is about building relationships and trust with your prospects in a way that is both consistent and relevant.
Part 2: Learn the Basics
Even if you have already implemented lead nurturing, these B2B marketing best practices can help augment your current initiatives.
Part 3: Advanced Strategies
Examine the nuances and winning strategies for those with advanced skills. Includes worksheets.
Part 4: Calculating the ROI of Lead Nurturing
Prove the ROI of lead nurturing in your own organization by comparing your results to industry standards. Includes worksheets.