5 Questions with Aaron Ross: How to Make $ and the Most Out of Life! (Genius.com post)

by aaronross383 on May 2, 2009

I just did a blog post for Genius.com touching on making money through enjoyment, leadgen and “Seeds, Nets & Spears”, ColdCalling2.com, and more…

Today I ask five questions of Aaron Ross. Aaron is an original and was one of the original sales guys at salesforce.com. While at salesforce.com, he invented
Cold Calling 2.0 for his inside sales team that sourced $100 million in recurring revenue. Aaron Ross founded PebbleStorm to help people and CEOs “make money through enjoyment.” Prior to founding PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a venture capital firm with over $1 billion under management. He is an Ironman triathlete, graduate of the Boulder Outdoor Survival School, and volunteer mentor at SCORE, “Counselors to America’s Small Business.”

As usual, Aaron has his hands in a lot of things.

PT: Aaron, you’re a busy guy with a lot of eclectic interests. What’s holding your attention these days?

AR: Great question! I can see how it appears to be an eclectic mix of projects and interests: sketching/art, CEO flow, having fun with work, travel, sales consulting / creating predictable revenue, self-managing teams, the 4-hour work week… However, everything I do and even how I live is ALL a part of PebbleStorm and helping people “make money through enjoyment”.
Work doesn’t have to be hard – we just make it hard on ourselves for no good reason. My mission is to help people and organizations unlock their “Unique Genius” and help them make work fun, more profitable and deeply gratifying (an example note I received when I launched said “Thanks for making the world more of the place I want to live”.)

With the economic turmoil, you’re seeing people finally waking up after being asleep in their careers for years or decades. Many have been plodding along making money and, meanwhile, forgetting their dreams. You can stand it while you thought it’d bring security…but that ended up being illusory. I recently wrote a blog post (“Using the Economic Trouble to Your Advantage”) on how the recession will be good for us in the long-term, because it’s forcing our economy to detox of bad habits and is getting people, many of whom have been asleep at the wheel of their work lives, to finally take a hard look at what they want to do with their lives.

So what the heck does all this have to do with my work in sales and creating predictable revenue? Well, “Make money through enjoyment” includes the phrase ‘make money’, and it’s hard to enjoy what you do if your revenue or income isn’t very predictable!

PT: You have an interesting way of categorizing types of leads: “Seeds”, “Nets” and “Spears”. Can you tell us more about these differences and why these are important?

…continue on for the full post on Genius.com: 5 Questions with Aaron Ross: How to Make $ and the Most Out of Life!


  1. Subscribe to the PebbleStorm Blog by Email
  2. Join the PebbleStorm Group on Facebook
  3. Follow me on Twitter

{ 2 comments… read them below or add one }

Engago Team May 7, 2009 at 7:59 pm

Inheriting money is the easiest way and has been the most successful for most.

businessfrog June 4, 2009 at 12:04 pm

Seems you have a superb blog setup here. So promising! Congrats.

Previous post:

Next post: