Marketo interview: "Sales Lead Management: Thought Leadership with Aaron Ross"

I’ve always really liked the team over at Marketo, which offers lead management software for email marketing, lead nurturing, lead scoring, sales lead insight, and closed-loop reporting. Jon Miller has a popular and excellent blog, “Modern B2B Marketing”.

They just published an interview with me…

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I’ve long been a fan of his blog Build a Sales Machine and I learn something new every time we interact.

1. Tell us a little bit about how you got into marketing, and what you like most about it.

Getting into lead generation was an accident. Back in 1999-2001, I was CEO of an internet company. I had more ego than understanding about lead generation and professional selling. After that experience, I decided I needed to learn how to build and manage a killer sales organization. Where better to learn that than doing sales at salesforce.com? I had no professional sales experience (raising venture capital doesn’t count), and the only opening they had for me at the time was answering the 800#. So, I started literally at the bottom, responding to inbound website and 800# leads. That started my journey into lead generation, marketing & sales. It’s funny how life takes you places you never expected to go!…

Full interview “Sales Lead Management: Thought Leadership with Aaron Ross”

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My new monthly sales advisory service to help CEOs and organizations create predictable revenue: www.CEOFlow.com/services